James Mellor QC and Jessie Bowhill recently acted for the successful defendant in IPC Media Ltd v Media 10. The claimant was the owner of the well known IDEAL HOME magazine and the defendant ran the IDEAL HOME SHOW. The parties (or their predecessors) had co-existed in the market for almost 100 years. The claimant brought a claim for trade mark infringement on the basis of its IDEAL HOME trade marks. James Abrahams and Isabel Jamaal acted for the claimant.